Matt Thirlwell Matt has been a integral part of the Western Canadian wine industry for the past 13 years. He started his career in the wine business in 1997 working for a private wine retailer in Alberta where he developed a passion for wine and the business. He joined a large and successful sales agency in 1999 were he learned the business from the ground up and travelled internationally visiting suppliers and vineyards. He spent the next 10 years with the global wine group, Southcorp/Foster's Wine Estates in various roles including National Accounts, Sales Management and most recently as Vice President of Sales for Western Canada. Matt's strengths include a strong business acumen, a results orientated approach and a consultative selling style that has been the foundation of his success in the business. He has extensive experience in both the competitive retail and on premise environments across Western Canada and established strong relationships with key buyers. Matt's excitement and enthusiasm for the wine world makes him one of the lucky few to have fallen into a career he loves and has a passion for. Matt resides in North Vancouver with his wife Chris and dog Max, spending his free time enjoying one of Canada's most dynamic cities with the people (and pets) he loves.